CC Technology

After reviewing the information regarding the issue of clean coal (cc) technology, I have found that the anti-cc technology site (This is Reality) greatly differs from that of the pro- cc technology (American Power) on their approaches to persuade their audiences on this issue. My initial impression of the This is Reality site was that it was very easy to navigate though the different sections within the website as well as was provided links to their humorous video commercials directly on the right hand side of the site. The website itself was very plain and dark in color with bold yellow writing to capture your attention fast. The American Power website however was more professional looking in general with more information and video clips individuals discussing the coal situation in a more serious manor which may be directed towards an older audience and towards electric companies. Looking at first impressions alone, the This is Reality website grabs your attention more than that of the American Power solely because they present their information in a more visual appealing way, as well as provide animation right from the start to grab your attention and may also be used to get the attention of a younger audience. With reguards to the infomation provided (about cc-technology) from each site, you see that the issue is whether or not clean coal will truly provide the most effective way to provide electricity or if the harmfulness of it's emissions will do more harm than good. The Reality website argues that coal is the leading source for global warming as well as the dirtiest way to produce electric when other cleaner resources are available )such as windmills).Their goal is to stop using coal and to switch over to more environmentally friendly approaches. The opposite stance on this provided by the American Power argues that after data collected from each state was reviewed, that many states have begun to use cc technology and have seen a 77% increase in cleaner coal. Their future goal is to continue to advance and develop cc technology and to produce a coal that has near zero emissions. The Reality website is sponsored by several different environmental agencies that argue against the pollution of the environment and seek to stop global warming (hence the anti-cc technology approach) where as the American Power site is sponsored by American Coalition for Clean Coal Electricity who is involved with electric companies. When looking at the site for credibility, I believe American Power looks to be more of a credible site based on the amount of data and tables collected. The way each site presented their information was soley based on their attempts to persuade their audiences. The Reality website was trying to present the information in a less serious manor, but at the same time, was able to get their point across and still provide the audience with facts and figures that supported their arguments. The American Power website used facts and figures as well as interactive maps regarding each states usage of coal for power in order to get their point across and to make it more relateable to the audience. After looking over both sites, regardless of my standpoint of the issue, I have found that the American Power website was more successful in presenting their argument and stance based on the amount of facts and figures they provided. They seemed to have more actual data collected on the issue and provided current news on the issue and facts from each state. Also, their more serious demeanor seemed to make the issue more serious and prevalent.